by Maureen James

Facebook, Twitter, and other social networking sites have become major marketing tools that cannot be ignored. These sites are a perfect place for posting content that speaks to the people whom glass art businesses want to reach. Putting the effort into deciding which one is right for a particular business and working to discover unique ways to grow an audience can reap huge benefits.

This article was originally published on page 3 of the Spring 2011 issue of Profitable Glass Quarterly.