by Colleen Bryan
Laura Hallock, who chooses to attract her own customer base rather than depend on the drawing power of neighboring businesses, pursues her goal by making her classes appealing and inviting. Her principal tool is a Constant Contact mailing list of almost 1,000 clients to whom she reaches out with specialized, targeted offerings.
This article was originally published on page 18 of the March/April 2012 issue of Glass Art.
