by Steve Shupper

Members of the Art Glass Association (AGA) are finding marketing value through participation in their local Groupon programs. These Internet coupons make deeply discounted classes, products, and other items available to customers, thus helping coupon users discover businesses that they may not have known existed. Once introduced to the artist or retailer, chances are they will return, even after the coupon offers have expired.

This article was originally published on page 40 of the Spring 2011 issue of Profitable Glass Quarterly.