by Mark Veit
Marketing budgets tend to take a back seat to most other monetary considerations when it comes to small art businesses, since marketing campaigns require a lot of time and money. Owners can save both, however, by promoting their businesses through written venues such as magazines and Internet blogs, and by hosting glass art parties where they can develop personal connections with attendees.
This article was originally published on page 14 of the November/December 2013 issue of Glass Art.