by Colleen Bryan

Groupon “Deal of the Day”—A New Marketing Tactic to Boost Your Customer Base

Groupon, the new “deal of the day” Internet company consolidates and promotes heavily discounted goods and services on its website for many businesses across many metropolitan areas around the world. It can be a boon to glass art retailers who are always trying to find new ways to involve younger people in glass art, since the program tends to attract those who are already comfortable with social networking programs.

This article was originally published on page 50 of the Spring 2011 issue of Profitable Glass Quarterly.