Winter 1998 **PRINT**

Profitable Glass Quarterly Winter 1998

Retailer Profile
Rick Norman—The Stained Glass Place
Rick Norman has turned a 6,000-square-foot, custom-designed building into The Stained Glass Place, a well-stocked haven for glass hobbyists. Allotting approximately 30 percent of the store’s area to classroom space and publishing a monthly flier containing the latest stained glass news encourages customers to come to the store. Learn how he keeps them coming back.
by Kim Blagg

Studio Profile
Krauski Art Glass—A Family’s Story
Bob and Mary Krauski of Krauski Art Glass are carrying on the tradition of excellence in glasswork begun by his father. Pioneers in the art of sandblasting glass, their reputation for spectacular creations is based in part on their layered process. The Krauskis’ attention to detail and imaginative approaches to the fine art of glass have paved the way for a successful business and the family’s way of life.
by Kim Blagg

Management
A Guide to Avoiding Employment Liability
Nearly 20 percent of all lawsuits are employment disputes. Being specific with job descriptions, tailoring application forms, and keeping abreast of the latest legal requirements are some of the ways that employers can protect themselves from these pitfalls.
by Diane Kristen

Marketing
The Twelve Months of Christmas
Gift retailers need to develop customer-friendly marketing strategies in order to win the loyalty of their patrons, not only during the busy holiday season but all through the year. This means building relationships with clients through the development of service with a capital “S” and teaching store employees to do the same.
by Deborah Reyner

Retailer to Retailer
Trade Show Feedback
Retailers share the benefits they have received from trade show participation, including the ability to network, the chance to learn new glass techniques, and the introduction to new industry products.
by Michael Martin

Tech Talk
A Concise Guide to the Internet and an Internet Glossary
Cyberspace can be an interesting place and a way to seek out new business, as well as glean information from those in the know. However, users must understand how this information wonderland is set up and what Internet terms mean in order to make the most of this information highway.
by Lawrence J. Magid

New Products
Be informed about the latest in new products and events in the world of art glass. by Darlene Welch

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