Summer 2000 **PRINT**

Profitable Glass Quarterly Summer 2000

Retailer Profile
Rayer’s Stained Glass
From his apprentice days making barn wood and stained glass clocks to operating his own showroom, Randy Rayer, of Rayer’s Bearden Stained Glass Supply, Inc., in Wichita, Kansas, has learned how to be successful in the world of retail stained glass. Randy and his wife Pam believe in giving quality service and are convinced that classes are the key to growing their business, along with keeping goals for the future firmly in mind.
by Kim Blagg

Studio Profile
Bovard Studio
Ron Bovard, owner of Bovard Studio, Inc., in Fairfield, Iowa, has a very practical approach to his business. He believes in realizing his personal limitations and hiring artists who can complement his own skills. Ron, a fine artist and collector himself, feels that the glass industry would benefit immensely from the introduction of fine artists to the world of glass crafting.
by Kim Blagg

Management
Maximize Your Time—Minimize Your Stress
Successful entrepreneurs are faced with the problem of how to effectively manage every minute of the day. Refusing to procrastinate, managing paperwork, establishing priorities, and learning how to say “No” when appropriate can help us to maximize time and minimize stress.
by Karen Wilson-Dooley

Marketing
Advertising Smarts
Knowing how many advertising dollars are available, who the customers are, and how to best reach them will help business owners realize their success goals. Having a clear plan in mind, utilizing in-store surveys and help from other retailers, knowing how to stand out in the crowd, and making the best use of Yellow Pages, newspaper, live media, and direct-mail advertising are all important in seeing positive results.
by Claire Sykes

Personal Development
Don’t Park in the Comfort Zone
A personal comfort zone is that place where there is no feeling of anxiety or risk. Moving out of the comfort zone helps fight complacency while initiating personal and professional growth.
by Gary Lockwood

Tech Talk
First Impressions
Sometimes the only impression potential customers will have of a business is from viewing its website. Thousands of dollars can be wasted each year on Internet advertising if it is not user friendly, doesn’t provide an easy way to contact the business regarding products and services, or doesn’t give a clear picture of what product the company is selling.
by Ed Foster

News and New Products
Be informed about the latest in new products and events in the world of art glass.
by Darlene Welch

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